A shopping agent doesn't forgive an imperfect page: what isn't readable and reliable to it doesn't exist. Good news: preparing for it means applying the GEO fundamentals.
1. Structured facts
The deciding attributes (SPF, compatibility, size…) in structured data, not in an image. Without them, the agent can't verify you match.
2. Reliable price and stock, in real time
An agent about to buy doesn't tolerate approximations: a stale price or wrong stock is a deal-breaker.
3. Readable terms
Shipping, delivery times, returns: expose them in a structured way. An agent that compares takes them into account when deciding.
4. Zero contradiction
Faced with a price/stock inconsistency, an agent doesn't get annoyed: it abandons, silently, often with no second chance.
5. Measure your presence
Track where you appear in AI answers today: it's the best indicator of how ready you are for tomorrow.