A page can charm a human and stay mute to an AI. The difference comes down to one thing: the machine looks for extractable facts, not storytelling. Here's how to write for both.
Lead with the answer
Put the key information up front, not after three paragraphs. "Fragrance-free, dermatologically tested" is citable as-is; a marketing intro is not.
Facts, not adjectives
Replace vague with precise: "optimal protection" → "SPF 50, water-resistant 40 min, fragrance-free". An engine can only cite what it can verify.
Answer the real questions
- Compatibility ("works with…").
- Size, material, care.
- Decisive ingredients or specs.
Add a structured FAQ
A FAQPage with real buyer questions, answered in one factual sentence, is the format engines love to reuse.