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← GuidesGuide · Beginner

Getting started with GEO

The first 4 actions to make your catalog visible in AI answers.

Citely Team4 steps5 min

GEO is about making your products citable by AI: structuring the facts that ChatGPT, Perplexity or Google AI can extract and reuse. No magic, no guarantee — a method. Here's where to start, concretely.

1. Connect your store

Connect your Shopify store so Citely can read your catalog. Reading your products is enough to start; no change to your theme.

2. Run an audit

Get a citability score per product and the list of gaps: missing markup, empty attributes, missing identifiers.

3. Fix the priority gaps

  • Expose clean schema.org/Product.
  • Fill in the 3–6 decisive attributes of your industry.
  • Add identifiers (GTIN / EAN) when they exist.

4. Measure, then repeat

Track your share of answers on your key queries, engine by engine. Fix where you're missing, re-measure after a few weeks.

Go from theory to your catalog.

Citely structures and measures your catalog from your real data — never invented.